So how great a deal is this service? Here are five things to consider before signing up:ġ. The company didn't say why it was launching Kindle Unlimited, but Russ Grandinetti, Kindle senior vice president, did emphasize that the program is the "most cost-effective way" to access both audiobooks and e-books through one service, thanks to Amazon's Audible audiobooks integration. But Amazon seems to have launched its unlimited service in direct response to the growing popularity of subscription media services. The Kindle Lending library, which debuted in late 2011, didn't cause quite the stir that Kindle Unlimited has, because of an initially small selection of e-books and a lack of competitors. Though the company is now the biggest online retailer, selling an enormous selection of goods, CEO Jeff Bezos originally built the empire off books, and content remains an important focus for him.
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Surprisingly, Amazon chose to start a service that competes with its own Prime program, which offers access to the Kindle Owners' Lending Library as one of its perks, in addition to free two-day shipping. The company launched the program Friday, boasting 600,000 titles for $9.99 a month. But consumers should consider the program's limitations before committing to the monthly service fee. Amazon's new e-book subscription service Kindle Unlimited may sound like a great deal for bookworms who want to read an unlimited number of books from the retailer's vast collection.
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